Canadian born and raised, 2013 Queen Elizabeth II Diamond Jubilee Award Recipient Tania Archer has defined herself as an inspirational leadership coach. Her inspirational life's journey embodies being an effective Idea Catalyst, a Leadership & Empowerment Coach, a Motivational Speaker and an Athlete Role Model. Tania sprinted on behalf of the Hamilton Olympic Club, the University of Alabama Women's Sprint Team, and at previous Canadian Olympic Team Trial competitions. Through combining her Entrepreneurial and Olympic experiences, she's been able to build a robust life of extraordinary opportunities which has acted as inspiration and motivation to others. Tania has always benefited from the influence of accomplished mentors within her life. She believes in “Paying It Forward” and lending her talents to charitable initiatives that focus on Community Leadership Development, Continued Education, Fitness & Health and Livelihoods Creation.
Idea Catalyst and Speaker
Tania Archer has learned to value the wealth in athletic and personal achievement. Through combining her Olympic and business experiences, she has been able to build a robust life of extraordinary opportunities, which has acted as motivation to others. Raised in the Town of Ancaster Ontario Canada, commitment and faith were ingrained into her upbringing. Tania’s passion for success can be attributed to the strength of her mentor and mother Rose E. Archer.Rose has nurtured a successful and thriving 27 year career within the competitive wealth management/ financial planning industry; administering to investor assets through the Archer Investment Group Inc.
While physical fitness and amateur athletics was always a part of the Archer household, Tania’s interests embodied the spirit of entrepreneurship. Her older sister recognised a spark of Tania’s athletic talent during a grade school sports day event, in which Tania surpassed the senior runners in the 80 yard dash on a dare to race. It was a bitter-sweet victory; Tania ran and won that day, not to race for quite some time after this event. It took an awkward teenage growth spurt to ignite Tania’s competitive calling. Her natural athletic ability was quickly recognized by her secondary and high school track coaches. At the age of 14, Tania quickly defined herself as a force to be reckoned with, gaining the attention of Tom Hyslop, accomplished track coach with the Hamilton Olympic Track and Field Club. Under the guidance of Tom, Tania quickly captured additional 1st place finishes while setting many new age category records. She was one of the youngest Canadian female sprinters to have had the potential opportunity to compete for a preliminary placement for the countries 1992 Canadian Olympic Team Trials (Barcelona). Prior to her collegiate and Olympic trial successes, Tania had achieved an array of athletic accreditations, including being recognised as a top student-athlete by her high school, province and university.
Graduating ahead of her high school class, she continued her advanced educational studies by earning compulsory grade 13 credits. Tania accepted a scholarship offer from the celebrated University of Alabama (SEC). She studied industrial marketing and consumer habits at the University of Alabama. Through the guidance of sprint coach Wayne Williams and former
U.S. Olympic athlete Calvin Smith, she placed 8th at the SEC Championships as a freshman, as well as running qualifying times for NCAA Championships as a junior and a senior. In 1995 and 1996, Tania was one of several international athletes, competing in the U.S. on behalf of a U.S. college/ university, invited to compete in the USA Mobil Indoor Track and Field championships; she sprinted in the 60m dash against the likes of Gail Devers, Jackie Joyner-Kersee and Marion Jones.
Supported by Valan Sargeant of the Hamilton Olympic Club, Archer finished within top placements of the 200m trial finishes during the 1996 Canadian Olympic trials. In 1997, the historic Midas Track Club (USA) offered a contract to Tania to represent their women’s sprint team; she declined this offer to pursue career opportunities.
At the young age of 12, Tania’s entrepreneur spirit and creative flare flourished when she secured her first vendors licence in order to sell charm bracelets to parade revelers, made by Tania and friends, during her hometowns annual Heritage Day Celebration. In her professional life, she has had the fortune of representing several top Canadian companies such as The Archer Investment Group Inc., CBS Broadcasting Inc., the outdoor advertising division, Lamar Advertising(formerly Obie Media), Universal Studios Canada, the music division and Merrill Lynch Canada, as a marketing communications and business
development lead. In addition, Tania has gained freelance and volunteer experience through various consulting relationships. She has constantly expanded her professional understanding by tapping in to the knowledge of influential entrepreneurs and business leaders. Tania applies her gained business experiences to the growth and success of her family’s wealth management firm and independent consulting initiatives.
Star Goal Setting
Womens Leadership in Sports
Creating Your Own Luck