Marketing veteran for 30 years, charismatic expert in creativity, original Big Idea guy, spearheaded the most dramatic turnaround in the history of fast food for Taco Bell with the launch of the first Value Menu, consulted in 50 industries, turned around 10 companies, was recently published in Chain Store Age as having the "secret solution" for Sears' turnaround, has launched a one-of-a-kind video web site touting local thought leadership. A natural talk show host with the ability to extemporize about postmodern culture, business, capitalism, artistry, passion and purpose, collaboration, spirituality and today's defining trends.
The Big Idea Guy
Versatile and visionary, Lynn Hinderaker is a proven change agent, brand innovator and entrepreneur. He has consulted with companies in over 50 industries and led 10 corporate turnarounds since 1987, including the most dramatic turnaround in the history of fast food. His advertising efforts with Taco Bell and ad agency Tracy Locke (now TLP) in the late eighties – including the birth of the very first Value Menu – changed the landscape of the entire restaurant industry.
Prior to that experience, Hinderaker was a pathfinder in interactive media; while working for Cox Cable (later Cox Communications) in 1981, he became the second person in the US to sell interactive advertising. This local experiment (in what was then known as the “videotext” industry) blazed a trail for the entire Internet-based advertising industry.
Today, Hinderaker consults in the rapidly-growing “customer experience management” category, helping medium and large companies adapt to a fast-changing marketplace. He’s an expert in business models, joint ventures and alternative digital strategies, as evidenced by his recently published essay in Chain Store Age (http://www.chainstoreage.com/article/how-i-would-save-sears).
Hinderaker excels in addressing industry thought leaders at conferences as well as creating buzz at trade show events. He is a gifted interviewer, talk show host and workshop facilitator, blending strategy and spirit into inspiring dialogues with audience members.
His current emphasis is WOWBIZ TV, an online video fusion of 60 Minutes, Consumer Reports and the local Yellow Pages directories. This entrepreneurial division of his consulting firm (PointForward, LLC) is inspired by past partnerships with the University of Nebraska-Lincoln and Creighton University’s business school. His work there places him at the forefront of the content marketing revolution which is changing the face of corporate marketing communications and personal branding.
Asked to summarize the core idea behind WOWBIZ, his speaking career and the recent emphasis on content development, Hinderaker answers without missing a beat: “The more you teach, the more you sell.”
Corporate Transformation and Turnarounds
Turn On the Juice: Passion Under Adversity
Thinking Styles and Female Management
Dance With the Customer (Salesmanship)