David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.
Marketing and Leadership Strategist
He is a recovering marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.
David serves as an advisor to emerging companies in the marketing technology category including HubSpot, GrabCAD, Libboo, VisibleGains, ExpertFile, GutCheck, and Newstex, as well as varied nonprofits that interest him including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. Previously, he was on the boards of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013).
David is available for keynote presentations at corporate events and conferences around the world and also delivers full-day and half-day masterclasses. David has presented to groups in 37 countries on six continents.
NEW RULES OF MARKETING & PR
The web has profoundly changed the rules. Smart marketers now communicate with buyers through content-rich Web sites, blogs, YouTube videos, e-books, and other online media that buyers actually want to consume and are eager to share. Filled with dozens of case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.
GROW YOUR BUSINESS NOW
Size and scale are no longer a decisive advantage. What counts today is speed and agility.. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand.Learn how to instantly engage your market, connect with customers in real-time, and create the products and services that grow business right now.
BUSINESS LESSONS FROM THE GRATEFUL DEAD
What every business can learn from the most iconic band in history. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Learn key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away.
Full-day Social Media Marketing Masterclass plus half-day strategy session – Live at your company!
The full-day Social Media Marketing Masterclass teaches marketers how to harness the power of online marketing using blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership.
You will also learn how to reach your audiences instantly with real-time marketing strategies as well as how to create the compelling information that people are eager to share.
Learn why marketing on the web is different. Rather than following the old rules of command-and-control, message-driven advertising and PR, speak directly to your customers and buyers with targeted messages that help them solve problems instead of bombarding them with advertising they’ll likely ignore.
In the Social Media Marketing Masterclass, learn a step-by-step framework for building an online marketing strategy and a tactical, actionable plan to reach your buyers directly.
The Social Media Marketing Masterclass is based on three of my most popular books:
1) The award-winning, BusinessWeek best-selling book, The New Rules of Marketing & PR published in 25 languages from Bulgarian to Vietnamese
2) World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
3) Real-Time Marketing and PR: How to Instantly Engage your Market, Connect with Customers, and Create Products that Grow Your Business Now
In the Social Media Marketing Masterclass, I will show you with many examples how to reach your audience directly.