1) Disney Imagineering Principles to Explode Your Creative Potential.

-- How Walt and his Merry Men created Disneyland.

-- How Steven Spielberg manages his team and creates great films.

-- How to manage Genius or even just Smart People.

-- How these principles apply to your firm.

2) Theme Design vs. Architecture - Storytelling vs. Place-making

-- Architecture is just the setting for the story.

-- Use all the tools, video, entertainment, costumes, sound, and lighting.

-- The source of theme design - Motion picture set design principles.

-- Some tricks of the trade - Forced perspective, foreground miniatures, flame and water special effects in architecture, stage magic and more.

-- How people feel in the space is more important than creating a monument (to yourself).

-- How to determine the feasibility of hotels, retail, restaurants & theme parks.

-- Strategic Planning in action

-- Trends & Drivers