Peter Alexander is the President of Totally Fun Company, where he designs and builds theme parks, resorts and theme retail in the US, Europe and Asia.

Previously, Mr. Alexander served as Director of Project Management for Disney’s EPCOT and Tokyo Disneyland where he learned the principles of Imagineering from the “Grand Old Men” who helped Walt design Disneyland. Additionally, he served as Executive Producer for Universal Studios creating such rides as “Jaws Attack,” and the “E.T. Adventure”, and also as Executive Producer for Six Flags Theme Parks.

Mr. Alexander has spoken on Disney Imagineering principles and theme design to Villanova University, the Urban Land Institute, American Gaming Association among others and on leisure business issues to dozens of business groups. He has served on the Board of Directors of the Themed Entertainment Association.